Improved CIBC’s US(A) Personal Savings and Checking account pages with new brand visuals and updated content.
ask
The US Personal Accounts team took the opportunity to revamp the Personal account pages before the launch of the CIBC rebrand in the USA. Besides a facelift, they wanted to include updated content and add a call-to-action to open an account on every page.
problem
- Pages are visually outdated with no styling
- Lack of structure throughout sections
- Content inconsistent from page to page
solution
- Rewrite copy to a smooth and a human speaking narrative
- Create consistency with new branding and a consistent layout similar to the CAN Chequing and Savings account pages.
banner
The banner hero asset features photography that accurately reflects the page's content. It features a tile card serving as an introduction to the product page and backlink.
highlights
Highlighted the account's top three features with easily scannable text and corresponding icons that best illustrate the accompanying text.
Features & Fees
Used suitable illustrations, separate callouts (boxes) to enhance information organization.
cta
All pages conclude with a CTA section to locate a banking center for applying, followed by the terms and conditions.
before and after
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