Redesigned Biome Renewables visual identify and built a responsive website that scales with the company.
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Biome Renwables had a single product, a efficient wind turbine modification. The team was looking for help positioning themselves in the market and developing a new brand as they expand.
Problem
- Outdated design that doesn’t justify the complexity of the brand’s product
- No visual identity or guidelines
- Website only desktop friendly and unprofessional
Solution
- Design a modern logo that fits the brand
- Provide and create visual identify guidelines
- Make website look professional and scalable with all devices
photography
A mixture of hues and palettes showing beautiful images of nature with intricate patterns that can inspire engineering. Close-up and wide shots that captures different landscapes like water, rocks, and lush plant areas.
graphics
Biome's graphics is minimal and aims to show a blend of natural shapes and structure without being too direct. Thicker and thinner lines show the balance between motion and stillness.
logo
The logomark is visual symbol of how Biome draws inspiration from nature - it suggests movement and energy. It’s paired with the Tiempos typeface that grabs your attention but isn't too formal.
colour palette
The primary colours, Biome Blue and Off-white, lend authority and sharpness to your brand. Paired with the the secondary colours, Yellow, Pink, and Green add subtle energy and accents to make the brand come to life.
typography
For the logotype and headers we chose Tiempos, is a serif font that is easy to read. It's used for your logo, headlines, or quotes. Karla is great for body copy and sub-headings. It has a subtle industrial feel and is practical for reading.
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